Categorized | Social Entrepreneur

Life360 – Your Family’s Private Safety Network

Chris Hulls

Who is the person behind this Social Enterprise?

Chris Hulls is a young Bay-area entrepreneur who has been a leader in the emerging trend of geolocation technology.

Chris also served in the U.S. Air Force for three years before getting his Bachelor of Science from U.C. Berkeley. He went on to work as a financial analyst for Goldman Sachs before starting Life360.

Name of Social Enterprise?


What came about that made them help in social change?

There were a couple things in Chris’s life that inspired him to start Life360. The first was the aftermath of Hurricane Katrina, which revealed how poorly prepared families (and the government) were for a natural disaster. Given just how much time and energy was being put into great new web technologies, Chris realized that most of it was going to trivial services and very little effort was being put into products that would actually keep families safe.

Chris also had a cancer scare in his early twenties, which made him realize just how precious life was. After reevaluating his priorities, Chris left his well-paying job at Goldman Sachs, also deferring admission to Harvard Business School, to start Life360.

What is your product or service?

Life360 is the way parents on the go keep their children safe. Recognized by Google and Facebook for our innovative safety communications platform utilizing GPS, Life360’s award-winning technology gives parents a way to see where their child is located, when they need help and who is around them. Everything is done in a convenient and secure way that doesn’t interfere with busy schedules or personal freedom. By addressing the immediate concerns of parents in today’s world, Life360 is rapidly redefining the safety and security landscape. For more information, visit

Date officially launched?


How many years and how many people has this person helped?

As of the end of 2010, we have over half a million registered users. Everyday, we receive thank you emails from happy users.

What is the cost per person that is being helped? Are you working on decreasing that cost by being more efficient? Could others help you and how?

For business reasons, I can’t say how much our costs are per person, but the entire idea of Life360 is providing the safety tools parents need at the lowest cost available. Innovations in technology have allowed us to do this.

For example, child tracking used to require an entirely separate device that parents had to purchase. But now we can use the GPS capabilities on smartphones that teens and families already have, which eliminates the cost of necessarily having to buy a dedicated GPS device.

What free online or offline tools do you use?

We largely use Google Apps for all of our documents and email. WordPress has been a phenomenal back-end for our blog.

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

10 (including occasional freelancers and contractors)

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?

What is the best advice you never got?

“You can never be too organized.”

Also, “With great power comes great responsibility,” but that’s mostly because I wish I was Spider-Man 😉

What is the one thing that you did right?

We had a business model in mind pretty early, but we intentionally focused on product/market fit before profitability. Giving your product out for free is also the best way to get feedback and build the most polished product possible.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

Running a web startup is overwhelming, in the sense that your to-do list is so long that it’s impossible to get things done (as new things keep coming up). Learning to prioritize and accepting
that I couldn’t get to everything right away was a tough but rewarding experience.

What can you tell other entrepreneurs who are deciding to make a difference?

A great, wholesome idea can quickly be warped by pressures to be profitable. I think it’s possible, although challenging, to maintain the values of your idea and still run a successful business.
That doesn’t mean you shouldn’t make compromises, but always be aware of the trade-offs.

What book(s) have you read that others should read?

A book I read recently that I would suggest is Jaron Lanier’s “You Are Not a Gadget.” It’s a sobering look at how technology can turn us all into “nonpersons” if we’re not careful about the way we design and implement the innovations of the 21st century. I appreciate that Lanier is skeptical without coming across as cynical — he understands just how influential the web is (and will be) and urges us all to be responsible with that power.

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One Response to “Life360 – Your Family’s Private Safety Network”


  1. […] This post was mentioned on Twitter by Lydia Howard, ShoeStringVenture. ShoeStringVenture said: Life360 – Your Family's Private Safety Network […]

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