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Navigating Through the Risks of Credit Card Processing. The first book in the Series The Savvy Business Owners Guide by Bill Pirtle

William (Bill) Pirtle

Authors Bio

William (Bill) Pirtle has been in the credit card processing business since 2004. His company, Merchant Processing Consulting & Training, LLC teaches business owners credit card processing procedures, security compliance and other good business practices.

Like many agents, Bill also had experiences with bad companies early in his career, but now has great partners to work with. He writes for Clearent, Electronic Merchant Solutions and Electronic Payments, Inc., a couple of check processing companies, and is a reseller for ePN.

Bill created MPCT Publishing Company to create and distribute his book and has several projects in the works.

Book Synopsis

When starting a business, an entrepreneur considers the type of product or service he is going to offer. What he does not investigate is how to process payments or hire appropriate vendors to help his business. This book was created to give straight answers to business owners on card processing. And, as an added bonus, 20 other business professionals give tips on how to hire vendors in their field, from accountants to website designers.

Why should readers buy your book and what they will get out of it after reading it?

When you register for a DBA, your mailbox is flooded with credit card processing offers. My book explains the basic concepts, pricing structures, contract terms and tips for finding an honest processing agent as well as 13 typical deceitful practices used by agents to get contracts signed. Know before you sign.

Why did you write this book?

I wrote the book to show business owners how to find and negotiate with honest credit card processing agents. Although I offer credit card processing services, I wanted readers to find their best options without the feeling of “being sold to.”

Do you have a blog, what is the link, what do you talk about in your blog?

I have a blog at www.creditcardprocessingbook.com/blog. In the blogs, I discuss tips for business owners and current topics in credit card processing. Recent topics have asked, “Is one processor’s new ‘IRS Reporting Fee’ the next PCI Fee?” and “Is leasing a credit card terminal a good idea?”

Do you do speaking events? What are some common ones that you do on a regular basis? What do you talk about?

I was just asked to speak for the first time. It will be for SCORE (SBA, Small Business Association) applicants on February 10, 2011. The talk will be on credit card processing for new entrepreneurs.

Do you do your own marketing or PR? What is a good marketing / PR strategy for a budding author?

I am doing my own marketing–trying to find strategies that will work. I created a website and blog, and use social media to post discussions. A press release was created and sent to major business publications. I have also exhibited at selected networking events. My book received a favorable review in The Green Sheet last summer. My book is also available online through Amazon and Barnes and Noble (via Lightning Source). It has attained “best-seller” status in recent months on Amazon’s rankings. Amazon also has been running ads on it. I created an author page/blog on Amazon and subscribe to its “Look Inside” program, which makes all of the content of my book searchable. Everyone who has bought the book from me has been encouraged to go to Amazon and post a review.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?

I am on Twitter, LinkedIn, and Facebook under Bill Pirtle. I also write for The Green Sheet (a credit card processing industry magazine based near San Francisco, CA) because of being recognized as an expert in the industry by writing my book. My first article is expected to be in next week’s edition. The article is on social media and how it can help sales people. I interviewed six local experts and two industry experts, and even got a quote from best-selling author Bob Burg to lead off the article.

http://www.linkedin.com/in/billpirtle
http://www.facebook.com/#!/profile.php?id=695219386
http://twitter.com/billpirtle

What free online or offline tools do you use?

Midwest Book Review and readers going Amazon or Barnes & Noble.com

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

One person I work with every day is my editor. I also have a cover designer and web designer I consult with often.

What is the one thing that you did right?

Being on a limited budget, I wanted to broaden the appeal of my book. So, I traded for the services I needed. I looked for (and networked with) key vendors for my business. They were given “free” placement of chapters within my book, for which I received their services free (bartered agreement).

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

I had to gain confidence, bear down and trust in my editor. This came with great effort to overcome my issues with dyslexia and ADD.

What book(s) have you read that you would recommend to others?
The Management 500 by Dan Coughlin
eBoot Camp by Corey Perlman
The Wealthy Author by Joe Gregory
Endless Referrals by Bob Burg
Eat That Frog by Brian Tracy
Goals! By Brian Tracy
How to Win Friends & Influence People by Dale Carnegie

By Bill Pirtle

Navigating Through the Risks of Credit Card Processing
www.creditcardprocessingbook.com

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