Categorized | Business Authors

Lemonade Stand Selling, Accelerate Your Business Growth by Diane Helbig

Diane Helbig

Author Bio

Diane is an internationally recognized business and leadership development coach, author, speaker, and workshop facilitator. As a certified, professional coach and president of Seize This Day Coaching, Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients.

Whether she is working one-on-one with clients or speaking to a full house, Diane delivers on her messages of embracing the possibilities and maintaining Clarity of Course®.

In her book, Lemonade Stand Selling, Diane offers a straightforward, common sense and clear guide to the sales process. She reminds her readers that selling is as easy as when you had that lemonade stand as a child.

Through her internet radio show, Accelerate Your Business Growth, Diane brings valuable, actionable information to her listeners. In a conversational format, each show features guest speakers who share their wisdom and take questions from the audience.

Diane is a contributing expert on a variety of business websites including Small Business Trends, Toilet Paper Entrepreneur, COSE Mindspring, and Top Sales World.

Book Synopsis

This book is a no-nonsense, easy to understand resource for small business owners who need to master the sales process. From defining the value of your product or service to closing the deal, you’ll learn everything you need to know to succeed at sales. You’ll learn about prospecting, networking, relationship building, strategic alliances, objections, and closing. Sales is absolutely necessary for every small business. It doesn’t have to be scary or uncomfortable. It really is as easy as that lemonade stand you had as a child.

Why Buy This Book

Anyone interested in growing their business and realizing greater success should read Lemonade Stand Selling. As a straightforward, common sense guide to the sales process it offers a structured journey through the sales process. This book will help anyone struggling with sales master the process.

Why I wrote Lemonade Stand Selling

I wrote this book so that small business owners could stop struggling with sales and begin growing their businesses. Throughout my business career I have watched too many small business owners fail because they didn’t understand the sales process; they didn’t know they had to sell. Well, everyone has to sell, and everyone can sell.

While I do a lot of writing, public speaking and workshops on the subject, I felt strongly that the information had to get out on a greater platform. As a business and leadership development coach I work with small business owners every day, helping them succeed. This book is a natural extension of that activity.

Do you have a blog? What is the link? What do you talk about in your blog?

I do have a blog. It is another way for me to share business and leadership information with my audience. The link is I write about sales, communication, business planning, leadership, and entrepreneurship. I also share information about upcoming and recently interviewed radio show guests so my audience can decide whether to tune in, download or participate.

Whenever I attend an interesting event, hear a great speaker, or read a good business book I blog about it. While I have my own ideas to share I think it’s important to spread valuable information from others as well.

Do you do speaking events? What are some common ones that you do on a regular basis? What do you talk about?

I speak at conferences and events throughout the year. There are some consistent events like the COSE Small Business Conference in Cleveland, Ohio. I have some favorite topics that receive good reviews including:

Clarity of Course®: Networking That Drives Business

Clarity of Course®: Leadership That Gets Results

Clarity of Course®: Effective Business Planning

Clarity of Course®: Creating YOUR Social Media Marketing Blueprint

Clarity of Course®: Lemonade Stand Sales Strategies

I chose Clarity of Course® as an umbrella statement because we all need clarity in our business endeavors. When we maintain clarity of the course we are on we find it easier to realize our goals.

I’ve found over the years that there are consistent topics that are of interest to small business owners – sales, marketing, social media, and growth. It’s part of the reason I wrote my book and also the reason I’ve framed my speeches and workshops around these topics.

I speak to chambers of commerce as well and often provide workshops to area networking and leadership organizations. Public speaking is a way for me to share business information with a larger group of people in a short time. I like to get the audience involved in the conversation because I believe they get more out of it when they are engaged.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?

I think social media is one of the best marketing vehicles available today. I use Twitter (@dhelbig), and have a Facebook fan page ( I even had a customized fan page tab created to highlight my book, Lemonade Stand Selling. I believe the customized tabs help a business differentiate itself from the crowd. I use LinkedIn a lot as well (

There are other ways in which I use social media including article marketing. Whenever I write articles I post them to –

Top Sales World –

and –

I also write for Small Business Trends – a business blog at

Because of the writing I’ve been posting online I now have the opportunity to participate on the Toilet Paper Entrepreneur Blog as well as forums and sales oriented websites like Sales Gravy, Salesopedia, and Digital Campus.

What free online or offline tools do you use?

I use Hootsuite – which is an online twitter management site. I also use Netvibes – which is a social media dashboard. iGoogle is a great place to show topics of interest to small business including LinkedIn questions grouped by categories. This makes them easy to find and answer, which serves as a great platform for showing my expertise in small business development.

I also use blogger for my blog which is a free platform as well as which is a way to be a source for authors, writers, and media outlets.

Hubspot also offers some free tools for grading your website or twitter experience so you can see how well you are using these platforms. The great thing about the tool is that it tells you what’s wrong (if anything) and how to fix it.

What was the biggest transition you had to make?

Learning how to write articles, create workshops and speeches and then implement them was a brand new experience for me. Turns out that I love them! If someone had asked me 6 years ago whether I’d be a writer or public speaker I’d have said NO! And yet, here I am!

When I was growing up I was not the child in our family who enjoyed getting up in front of an audience. My brother and sister were those children. I also didn’t consider myself a writer. My mother is a writer and my sister is an English major. I was a business major so writing wasn’t something I had ever considered pursuing. When I became a coach I learned that writing and speaking were two great ways to market my business. So I sat down and picked a couple of business topics that I knew something about. At first I created three workshop/speech topics. Then I started writing articles. I found that I truly enjoy sharing information with other people to hopefully help them improve their businesses and realize their own successes. Now it is a mission for me. When I have a conversation with someone or witness a business situation that is flawed, or outstanding, I am compelled to write about it.

Do you do your own PR or marketing? What is a good marketing/PR strategy for a budding author?

I do a little of my own marketing of my book through my email signature, my radio show, and my ‘about the speaker’ sheet I hand out when I speak at organizations. As I mentioned earlier I took advantage of my Facebook fan page as a way to promote my book. I also have a PR firm I use to help me gain exposure and book signings. I did not have a good understanding of what was necessary to promote a book when I first published and lost valuable time and exposure because of it.

I’ve learned that a good strategy is to harness your social media network, your overall network, and create a pre-sale buzz about your book. I’ve watched authors enlist the help of people in their networks and get those people to offer free ebooks as a bonus for pre-purchasing a book. This helps set the book up for success even before it publishes. Authors should investigate their target market. Know where they are, how they receive information, and what matters to them. Then approach the target market based on that information. Keep energy behind your promotion and remember that the book never dies. You can always promote your book. Even if your sales are slow, they are still sales. And don’t be afraid to give away books to people who will review it and write about it online and in print media. Exposure is key to book sales.

What was the one thing you did right?

I believed that I was going to be successful and I trusted my gut. This belief helped me face each day with energy and enthusiasm, sheltered me from disappointments, and propelled me to other positive people. I found myself buoyed by the excitement and opportunities that awaited me. In addition, the support you get from other positive people can keep you motivated no matter what you encounter.

What books have you read that you would recommend to others?

There are so many great books out there, including:

Toilet Paper Entrepreneur by Mike Michalowicz
Success Made Simple by Erik Wesner
The Last Lecture by Randy Pausch
Inbound Marketing by Brian Halligan and Dharmesh Shah
Blink by Malcolm Gladwell
Words That Work by Frank Luntz
The Leader in Me by Stephen Covey

Diane Helbig

Lemonade Stand Selling

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