Categorized | Business Authors

Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business.

Christy Strauch

Short Author Bio: Christy Strauch is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. This user-friendly book shows people who are passionate about their work how to succeed in the business side of business. She is currently at work on You Hate to Market, and What to do About It, which will be available Fall 2010.

In addition she is president of Clarity to Business and has worked with hundreds of small business owners, from artists to real estate agents, helping them do what they are passionate about – and make a profit.

Book Synopsis:

In her book Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business, Christy Strauch takes the reader step-by-step through the process of:

• Understanding their purpose in having a business
• Finding the perfect clients
• Marketing and selling to those clients
• Understanding income and expense numbers
• Comprehending what it takes to create a profitable business

No one is ‘too creative’ to make money doing the work they love.

Why did you write this book?

Why does the world need one more business plan book? There are already many of them on the shelves of every library, bookstore and Amazon. I actually didn’t ask myself that question before I started writing, and I’m glad I didn’t.

I was teaching business plan workshops using another book, and I noticed two things. First, the book (and many others I looked at) was too advanced; people didn’t understand some of the underlying business concepts that the book took for granted. Second, people were intimidated by the idea of running a successful business; and that if I could show them how to connect to the underlying purpose of their businesses, they were able to overcome their fears.

I wrote my book, Passion, Plan, Profit, to explain basic business concepts, help people make a profound connection to the underlying purpose of their business, and do all this in a light-hearted, semi-painless way.

What free online or offline tools do you use?

We, as small business people (and I consider authors as small business owners too) are blessed to have the Internet. It’s as if someone gave us all a free Maserati to commute to work every day.

My favorite tools are Facebook, email newsletters and blogging. I post to my Facebook business page three times a week using a system suggested to me by Donna Maria Coles Johnson of the Indie Beauty Network. On Monday I post a quote that means something to me, to start the week with some inspiration. Wednesday I post information I have come across about small business that I think will help my readers. Friday I post information about my new book, the I Hate to Market Book, which will be out in early 2011. I

I’ve been blogging weekly, but beginning in October I’m switching to twice a week. I also send out an email newsletter twice a month.

What’s the best advice you never got?

The best advice I stumbled into accidently is that to produce readable, interesting writing, whether a blog post or a newsletter, I need an editor. I hired Lee Doyle of Credible Communications when I started my newsletter because I knew I would never get it out regularly without help. I knew I needed the accountability that hiring someone to help me would give, but I didn’t realize until we started working together how important it would be to have someone to bounce ideas off of, as well as a sharp-penciled editor who tightened up my writing and helped me say what I wanted to say, better.

The other piece of advice I just got, in time to help my second book (also from Donna Maria), was to start talking about the book now. I barely mentioned the first book to people until after it was finished and on Amazon. I thought I had to have the finished product in my hand before I told people about it, but this turns out not to be true. Donna Maria advised me to start talking about my new book before it comes out, so when it does, people will already know about it and give it an enthusiastic reception.

Why should readers buy my book?

If you want to go into business doing work you love, or you’re already in business and feel stuck, my book will help, if you actually do it. Get another business owner to work with you, commit to meeting weekly, and don’t stop until you get to the last page. It will change you, and your business.

Author signature: Christy Strauch, Passion, Plan Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. www.claritytobusiness.com

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