Categorized | Business Authors

Mental Martial Arts – The Shaolin Principle for Business and Life

A short bio about the business book author:

Sir Brian Sterling

Sir Brian Sterling-Vete is an author, Guinness World Record Holder, Motivational Speaker, Award-Winning Film-Maker, TV presenter, Stage, Film/Television Actor, Stunt Performer, Martial Artist, Strength Athlete, Adventurer and Entrepreneur.

Born in one of the toughest parts of Manchester, England, he now lives in the USA. Casting aside the traditional use of his university qualifications he embarked on a colourful life travelling the world. His career has seen him salvage ships from the oceans, through war zones while with the BBC, wrestling and coaching the 4 time World’s Strongest Man, Jon Pall Sigmarsson in Iceland and interviewing the G8 World Leaders for TV.

His life-long study of the spiritual, intellectual and physical aspects of the martial arts led him to conceive his system of strategic system of Mental Martial Arts – The Shaolin Principle for Business and Life. He has coached and advised, movie stars, global business leaders, politicians and even at government level to help devise national strategy.

As a philanthropist he is president of Record Breakers, a former TV show & now registered international fund raisers for multiple charities. He produces World Record events to raise money for worthy causes and intends to produce Record Breakers as a TV show again.

A book synopsis:

The essence of Mental Martial Arts is to be able to use and control your mental agility in combination with the adaptive principles, tactics and strategic skills that are the embodiment of the Physical Martial Arts. In doing so you will be able to control, guide and re-direct the energy of other people, corporations or institutions so that you can gain the advantage, even against more powerful opposition, in life, love and business.

Why did you write this book?

This book was the culmination of 40 years study of the physical, spiritual and intellectual principles of the martial arts. The catalyst which finally spurred me on to write it was when I was about to pitch for a great new job for my TV production business. Even though I had many years of experience under my belt and despite the fact that I had also won several prestigious awards along the way, I knew that there were many others just like me who would be pitching for the same job. I stepped back from the situation and pondered the age-old problem of ‘what is the best way to get a new job?’ I thought about what I would do in martial arts terms and then I literally had a life-changing ‘Eureka’ moment. I realised that the best way to get a new job is for the person who is the employer to desperately want me above everyone else, all that I had to do was to create the scenario an though in that person’s head. This I did and the next thing I know, I’m being picked up by chauffer driven limousine, boarding a private jet to meet the potential employer and when there, he asked me straight, ‘what will it take for me to do the job for him’ – the rest is history. I got the job, it was a great success, I made a ton of money from it, my reputation grew by leaps and bounds AND Mental Martial Arts was conceived into a business and life training system. Fast forward ten years and I finally publish my first book about it.

Do you have a blog, what is the link, what do you talk about in your blog?

I occasionally video blog, I like video because it’s much easier to get the message across quickly and with the right intonation. I usually talk about principles of philosophy as they relate to life, love and business with the underlying theme of the martial arts principles to give it meaning and substance.

Do you do speaking events? what are some common ones that you do on a regular basis? What do you talk about?

Yes, I’m often engaged to speak at corporate events in general terms about motivation, my life and adventures or as a coach for specific events/training purposes. I cover individual coaching, corporate coaching and I have even coached and consulted at government level regarding strategy.

Do you do your own marketing or PR? What is a good marketing / PR strategy for a budding author?

I leave the marketing now to specialist in the field. However I always like to know the ‘what and how’ of any subject and I always help to devise the overall strategy. I’ve not officially launched my book at the time of writing this, I’ve been devising a strategy that I believe will launch it very effectively and widely, all that I have to do is set the plan into motion when the time is right to do so.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?

Yes, my webmaster uses these tools occasionally, we’ve run tests so when we’re ready for the full launch we’re good to go as they say.

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

I have one person fully committed to this at this point, when we get into the later stages pre-launch there will certainly be several more.

What is the best advice you got?

My father, Norman and my mother Ida, one told me that ‘I can do and achieve anything that anyone else has or can achieve – and more, always remember that.’ their words have stayed with me all my life as my constant guiding light.

What is the one thing that you did right?

Look after my parents and help others less fortunate.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

I learned very early on in life that the future for me, and now many other people in the world, would involve the continual re-invention and evolvement of themselves as people and in their career/business. If they do not re-invent and evolve then they are in danger of going the way of the Dodo. Once I realised this and after my first ‘evolvement/re-invention’ the process became easy and not a bit daunting. Everyone should think about this very seriously because I really believe that it will come to everyone one day and unless you have a prepared, flexible and fluid mind-set, then you may fall at the first fence.

What book(s) have you read that you would recommend to others:

I LOVE the works of the great Zig Ziglar. I’m proud to call him a friend, and in my opinion he’s also The Master, the Yoda of motivation, personal growth and self development! God Bless Him, the world is a far better place because of his work, life and presence. I’m also now going to get a copy of Steve Monas’ book, he seems like an interesting guy with something very solid to say.

In 50 words or less, write a paragraph stating why readers should buy your book and what they will get out of it after reading it.

I could say buy my book because I want the money, but since I give my profits to charity, then I’ll say that anyway!

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