Categorized | Business Authors

Homepage Evangelist: An Interview with Carma Spence

Carma Spence

Carma Spence, author of Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them!, took some time to chat with us about her book and the story behind it.

Why did you write this book?

Well, that’s kind of a fun story. It was really a project I did for Donna Kozik’s Write a Book in a Weekend program. Initially, I was going to write a book called 52 Steps to a Better Website … basically what to do each week to improve your website over the course of a year. But Donna said that idea might be too overwhelming … not only to write, but to read, as well. She suggested I focus on one aspect of web design and so I chose to focus on the most important page, the home page.

That said, the purpose of the book is two fold: to introduce authors, speakers and coaches to the basics they need to have an effective home page and to function as a lead generation tool.

Speaking of websites, tell us a little about your book’s website, homesweethomepagebook.com.

I created that website, which is focused solely on the book, to be both a platform for the book’s launch, which happened in the spring, but also to be an example of one way you could implement the suggestions talked about in the book. For example, the home page has a fairly clear call to action … buy my book. And I give visitors several options in format and vendor. I also have a prominent opt-in box with a compelling opt-in bonus. Things like that.

Did you create the website yourself?

Yes … in fact I do all my own websites. I taught myself how to do that partly because I started out with a small budget, but it has grown into one of my avenues of creative expression.

I understand that you had a unique take to your book’s launch. Can you tell us a little about that?

Sure. I had seen a lot of those typical Amazon Book launches where you can get all these free gifts if you purchase the book. And I’d heard through the grapevine that these campaigns were becoming less and less effective. So I decided to do something slightly different. I decided to through a virtual party, instead.

Since the title of the book is “Home Sweet Home Page” I used “house warming party” as my overall theme. I had a virtual buffet table, virtual party games and virtual analogs to all the things you might expect at a house warming party. I did do an Amazon book launch as part of the overall event, but there were also plenty of goodies people could get just for stopping by the website and checking out the book. It was a lot of fun and I learned a lot about how to do an event like this. My next one for my next book will be that much better because of the experience!

Given your experience with marking your book, what advice would you give for the budding author?

Start building your fan base as early as possible. Develop your online presence through your book-focused website or even your branding website and spread out from there using social media, article directories and other resources to grow your online footprint. Build a platform that will not only support your next book, but the one after that and the one after that and so on. Think big and take action toward your dreams every day.

Once your book has some substance to it, even before it is published, create a website just for the book. Connect it to a book-focused Facebook fan page. Get people buzzing about the book before it is published. I didn’t do that with Home Sweet Home Page and it affected my sales once the book was published.

So why should our readers buy your book?

I’m a big believer and proponent of taking control of your online presence, which starts with your website. I’ve heard too many horror stories about authors, entrepreneurs and small business owners being held hostage by their webmasters. I wrote this book to, in part, remedy that situation. The book is written in simple, easy to understand terms and can help you move toward being in control of your website. It can be read in the course of an hour or two and is organized to make referring back to it a snap!

BIO

Carma Spence is an author, speaker and coach who helps creative professionals cultivate a thriving online presence that supports their career or business. She uses her more than 20 years experience in marketing and public relations, along with her innate creative flare and talent for teaching to bring her client’s goals to life on the web.

Carma Spence

Home Sweet Home Page www.homesweethomepagebook.com

Carma Spence
President & CEO DragonWyze Solutions
www.dragonwyze.com
[email protected]
Phone: 480-921-3299

Professional Writer & Author Profiles, Science, Food, Entertainment, Business, Marketing and Speculative Fiction Recently Published Work: “Home Sweet Home Page” www.homesweethomepagebook.com
Forthcoming book “Public Speaking Super Powers” www.publicspeakingsuperpowers.com

BOOK INFORMATION

Title: Home Sweet Home Page; The 5 Deadly Mistakes Authors, Speakers and Coaches make with Their Website’s Hoem Page and How to Fix Them!

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