Categorized | Business Authors

Book: Split Second Selling – PRACTICE Approach to Leading Revenue

Drew J. Stevens Ph.D.

A short bio about the Business Book Author:

Drew J. Stevens Ph.D. (Dr. Drew) is the author of Split Second Selling and the soon to be released Ultimate Business Bible and six other business books on sales, customer loyalty, self mastery and business development solutions. Drew helps organizations to dramatically accelerate revenue and outstrip the competition. He conducts over 40 international keynotes, seminars and workshops per year. Dr. Drew is the founder of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales website or call 877-391-6821.

A book synopsis:

If you sell for a living or own your own business, this book will help you DO it BETTER, Do it FASTER and with MORE TIME and QUICKER RESULTS! Split Second Selling contains tips and techniques for quickly reaching decision makers and lessening sales cycles. The tools in this book are written to use either sequentially or as needed so that you quickly see the results of your efforts. Written with the sales professional in mind, Drew Stevens understands your issues and helps you overcome common sales hurdles to gain maximum sales efficiency and commissions! Split Second Selling offers innovative new ideas and street-smart techniques for reaching your selling potential. The book is based on over 25 years of sales presentations and delivery both with clients and students. Now for the first time ever, you hold in your hands the practical tips and tools that have helped thousands of others.

Why did you write this book?

The purpose of this book was to provide selling professionals with a new process for the 21st century. I find that over 92% of most selling professionals do not have a process. This impacts not only lead generation but sales closure. By providing a quick and memorable process sellers will be able to engage in conversations with buyers by remembering the simple formula in the book. The premise is that athletes practice, attorneys practice, musicians practice so must selling professionals. It is a profession just like any other business area.

Do you have a blog, what is the link, what do you talk about in your blog?

HTTP://www.drewStevensconsulting.com

The blog is specifically geared for selling professionals and entrepreneurs that require quick and adaptable information that garner relationships and close sales.

Do you do speaking events? what are some common ones that you do on a regular basis? What do you talk about?

I speak to maybe 35 and 50 times per year throughout the world. The speaking events range as few as 35 to as many as 1500 participants. My speaking engagements include the following topics: sales, business development, marketing, customer service and entrepreneurship.

Do you do your own marketing or PR? What is a good marketing / PR strategy for a budding author?

Yes I do all of my marketing and public relations. I find that as a solo practitioner you are not only in the business of being an intellectual property expert in a top leader, but that also is a marketer. It is vital that all thought leaders conduct as much marketing as possible to attract the attention of community.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?

Yes I use a plethora of social media in order to keep in constant contact with my audiences. Some of my resources include Facebook, twitter, YouTube, and Linkedin.

What free online or offline tools do you use?

I write anywhere from 3 to 5 articles per week including my books. In addition, I conduct approximately 3 webinars per month. Each of these vital pieces of marketing resources is aggregated to many audiences to ensure maximum exposure.

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

I operate a seven-figure business with no employees. However, I do use 5 to 6 independent contractors for specific projects such as Web design, graphics, editing.

What is the best advice you never got?

The best advice I never received is that no matter what I do I am actually in the marketing business.

What is the one thing that you did right?

I learned a long time ago from one of my Track and Field coaches that sitting on my past does not get the job done. I am constantly looking into the future to determine my next move.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

Actually not much. I came into the speaking world with 17 years of sales and marketing experience. The transition from me was extremely easy. However the one thing that I have learned about the talents that I bring is how quickly I can develop content in both written and audible form.

What book(s) have you read that you would recommend to others

My favorite of all time is how to Win Friends And Influence People by Dale Carnegie. This is a must for anyone in the world of selling. Some of my other favorite books include Purple Cow by Seth Godin. And finally anything by Anthony Robbins.

Why readers should buy your book and what they will get out of it after reading it.

The one thing that readers will obtain from this book is results. I take my passion and experience of 27 years of selling and roll it into a simple and memorable formula for anyone that sell! The proprietary formula gives a roadmap to establishing a relationship, understanding needs and then closing business. My desire was to provide a resource that provides quick return while being remembered any time during the selling process.

Drew J. Stevens Ph.D.
Split Second Selling
www.stevensconsultinggroup.com

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