Archive | August, 2010

Business for Good: For-Profit Social Entrepreneurship – PhilanTech

I believe in the power of business to do good. While nonprofits are critical in delivering social and environmental value, for-profit businesses also have an important role to play. As social entrepreneurship grows, tax structure is becoming less of a dividing line between companies that exist to make money, and nonprofits that exist to provide [...]

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Social Entrepreneurs, Seth Tropper and Amado Batour, Fight the Worldwide Obesity Epidemic.

Switch2Health (S2H) co-founders, Seth Tropper and Amado Batour, spent approximately 1.5 years researching the issues surrounding the overweight and obesity epidemic and were horrified by the statistics, especially as they relate to youth. 65% of Americans are overweight or obese; 2 billion people worldwide are overweight or obese; and in America, childhood obesity doubled since [...]

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Kathy McEvoy, Founder of Celebrate In Pink and Survivor, Promotes Socially Responsible Partying

How many of you are or were caught up in the Corporate America way of life? As my hand goes up, let me tell you that I was a successful executive with a stressful job who put in many long hours and travelled frequently. I lived this life for over 25 years before I got [...]

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As if by Magic, Green Entrepreneur Adam Bernholz Conjures Up a New Venture, as GreenWizard Draws a Huge Audience for Green Product Research and Procurement.

With its Interactive Database, Bernholz’s New Company Offers a Web-based Tool That’s Sweeping the Environmental Construction Sector… And Caught The Attention of Top VCs. Adam Bernholz, the Founder and CEO of GreenWizard, started his career in green building underwater. Underwater? Well, as a scuba diving instructor. That’s when Adam was shocked to witness coral-reef bleaching [...]

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Social Entrepreneur, Sylvia Allen, Champions Community-Building and Education for African Orphans

Two thousand children, thirty-five thousand villagers, an entire national population – these are the amounts of people directly and indirectly impacted by Sylvia Allen, a near-lifelong New Jersey resident who has dedicated both her personal and professional lives to becoming a social entrepreneur; and one who has proven that she will stop at nothing to [...]

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You never know when you may save a life! Social Entrepreneur Karen Klayman

What do you do when you see someone driving slow? How about a little erratic? Are they drunk? What is it with them? Do you lay on your horn? ‘Get out of the way you #@*!#@!*! ‘ Is that you? Or someone you know? What do you do when you find out that they are [...]

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Tegu: Toys to Change a Nation – Social Entrepreneurs – Chris & Will Haughey

In 2006, if a person had told Chris and Will Haughey that they would be co-founders of a socially responsible wooden toy company in just 4 short years, they never would have believed it. But here we are in 2010 and that is exactly what has occurred. The Haughey brothers are the founders of Tegu, a magnetic [...]

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GreenSoul Shoes – shoe underprivileged children around the world.

I have co-founded a company called GreenSoul Shoes, which is a social enterprise where our mission is to shoe underprivileged children around the world in a sustainable fashion. We do this by working with local artisans from developing nations to produce a 100% up-cycled sandal (that is a sandal that is entirely made out of [...]

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Take Action. Buy Green. EcoBold

Born in Brazil and raised on a small ranch by her mother, Steffany Boldrini and her two sisters were taught the importance of appreciating and respecting the earth in which we all share. On this ranch she learned the daily significance of composting, recycling, and eating healthy. Her family planted and maintained their own fruit [...]

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Lifelong Social Entrepreneur: Tony Hartl, Founder and Former CEO of Planet Tan

In many respects, I’ve always been a social entrepreneur. My first business venture at the tender age of nine was a combination lawn mowing, snow shoveling company that I ran seasonally to make social change in my own family’s life. Being raised by a single mom, I took it upon myself to help her make [...]

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Social Entrepreneurship by Making Volleyball Starrs

When Collin Henry was 15 years old, he heard about a search for young athletes interested in learning the sport of volleyball in his hometown of Kingston, Jamaica. Coach Cameron, a local youth club coach, had a vision and commitment to growing the sport and delivering opportunities to underprivileged youth, unknowingly a harbinger for a [...]

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Educate! Social Entrepreneurship for Social Change

When a teenager begins an organization, it’s likely to be a shoestring venture. And when Eric Glustrom began Educate! in 2002 at 17 years old with the dream of providing an education to teens in Uganda, funding was certainly limited. But neither the need for support nor the daunting task of educating a nation hindered [...]

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Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Promotions: Marketing and Sales 8.15. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of those catch-all business terms that sweeps into its net a whole tangle of business activities companies engage in to maximize the value of their customers. In almost every one of its incarnations, however, CRM refers to the gathering, storing, and analyzing of information about customers and clients. CRM, [...]

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Promotions: Marketing and Sales 8.14. Email Marketing

Promotions: Marketing and Sales 8.14. Email Marketing

On its face, email marketing seems pretty simple: using email to promote your product, service, or company. Everyone uses email and it costs virtually nothing to send. In practice, however, email marketing can be very complex. As a species of direct marketing, its success largely depends on how well you target your email ads and [...]

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Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

Promotions: Marketing and Sales 8.13. Affiliate Marketing Software

If you decide to do affiliate marketing on your own, then you will need to install or sign up for affiliate marketing tracking software. While measuring impressions and clicks is incredibly simple, measuring performance is much more difficult. You need software that not only counts the visitors an ad sends to your site, but also [...]

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Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks [...]

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Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

In the simplest possible marketing configuration, you will end up using some search advertising, some network advertising, and strike a few deals with some Web publishers. But what if you want to handle your own advertising? Or, check this out, what if you want to “rent” your own Web site to advertisers. If you’re playing [...]

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Promotions: Marketing and Sales 8.10. Widget Advertising

Widgets are desktop, browser, or software interface displays that dynamically serve news, information, media, and advertising. Widgets evolved from desktop software that served some function (like play mp3 files) and was available for free, but the user had to endure advertising every time the software was used! When users ran the free software, ads would [...]

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Promotions: Marketing and Sales 8.9. Exit Exchanges

Promotions: Marketing and Sales 8.9. Exit Exchanges

An exit exchange works pretty much the same way as a banner exchange―in this case, however, what you’re trading are pop-unders or exits. A pop-under is a pop-up with manners. Standard pop-ups load in front the page the user is really interested in; pop-unders very courteously load beneath the page. So the user is not [...]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But [...]

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