Categorized | Implementation

Bringing Your Product to Market 4.7. Implementation

4.7. Implementation

Implementation is where you figure out how to actually get a whole bunch of products out there for people to buy. If you are outsourcing the manufacture or licensing the product to a manufacturer, you don’t have much to worry about. The outsourcing entrepreneur has to find a manufacturer, some way to ship finished product, a marketing firm, and retailers. If you license the product, your only concern is periodic audits of your partner’s books and, we should be so lucky, cashing your checks.

4.7.1. Market-Ability, Inc.

• Product promotion, marketing. and multiple media advertising services

• Accessible to individual or small business

• Guaranteed zero-cost media joint ventures

• Direct response advertising

• Networking with media executives

4.7.2. Studio Productions, Inc.

• Product promotion to market

• Marketing and display techniques

• Recruiting sales agencies to rep the product

• Media outreach assistance

• Partnerships/Investment in client product

4.7.3. The Oxford Group

• Strategic product/service marketing plans and campaigns

• In-depth media planning and placement

• Graphic design assistance for brochures and websites

• Direct mail, email and internet marketing

• Trade-show support

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