Archive | July, 2010

Ben and Matt

Indego Africa: Fair Trade in Rwanda With A Social Enterprising Twist

Embracing An Entrepreneurial Spirit As a boy, Matt Mitro lived in Nigeria for six years while his dad worked for Chevron. Some of his memories involve the chaos of the era, like the military roadblocks and how his family would put green leaves on their car to show they were sympathetic with rioters. But equally [...]

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Posted in Social Entrepreneur2 Comments

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Promotions: Marketing and Sales 8.7. Pay-Per-Click Networks

Search advertising (8.6) distributes text ads on search engine results pages as well as a network of member sites. While ads are “contextually” placed on member sites, that is, they are placed on sites with content more or less matching the keywords you’ve specified, you typically have little control over how and when your ad [...]

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Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Promotions: Marketing and Sales 8.6. Search Advertising/Paid Placement

Over 70% of your site visitors will arrive from search engine results pages (SERPs); done right, the lion’s share of these visitors will be coming from paid placement ads. When you pay for placement (PFP) or utilize a search engine’s advertising service, your ads are placed in a distinct advertiser section when users search on [...]

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Promotions: Marketing and Sales 8.5. Web Advertising

Promotions: Marketing and Sales 8.5. Web Advertising

No matter what your marketing strategy, at some point you’re going to entertain a serious Web advertising initiative. You will have extracted as much value as you can from search engine marketing and link exchange, or you’ll just get the itch to start prospecting in different streams. Web advertising can be much easier and cheaper [...]

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Promotions: Marketing and Sales 8.4. Link Exchange Management

Promotions: Marketing and Sales 8.4. Link Exchange Management

In the early days of the World Wide Web, long before search engines, long before banner ads, long before pop-ups, long before Amazon.com―in fact, long before some idjit coined the word “e-commerce”―there was link exchange, the oldest, most venerable, and most effective Web site traffic builder. I was there at the very beginning and built [...]

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Promotions: Marketing and Sales 8.3. Search Engine Marketing

Promotions: Marketing and Sales 8.3. Search Engine Marketing

In section 7.7, we covered Search Engine Optimization (SEO), the strategies and tactics you use to drive traffic to your Web site by manipulating or influencing your placement on free search engine results pages (SERPs) based on keywords that users would logically employ to find sites or services such as yours. Search Engine Marketing (SEM), [...]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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Posted in Web Marketing0 Comments

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

Promotions: Marketing and Sales 8.1. Promoting Your Company, Product, or Service

When you hear the word “marketing,” what comes to mind? “Advertising,” you might say. “Selling.” “Public relations.” Yes, but not quite. Marketing comprises far more than “advertising” and “selling,” which are only one part of a business’ marketing functions. Marketing is, in fact, the engine that drives almost every business and it consumes a significant [...]

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Posted in Promoting Your Company, Product, or Service2 Comments

Promotions 8: Marketing and Sales

Promotions 8: Marketing and Sales

Marketing is the engine that drives every business. It is a very complex business, but nothing says you cannot go up against even the biggest marketers in the world with just the right combination of cleverness, strategy, and insight. While we cannot make you brilliant marketers in this or any other book, we can outline [...]

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Web and Ecommerce 7.14. Blogging Software

Web and Ecommerce 7.14. Blogging Software

Blogging software is a specialized Content Management System that allows content entries to be posted in reverse chronological order similar to diary entries (the word, blog, is a shortened form of “Web log.”) Blogs usually contain commentary and news in a combination of text, pictures, videos, links, and Web pages. While blogs initially started as [...]

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Shoestring Success: TMJ Pain Solutions – bootstrapping the entire business using the other royalty checks

TMJ Pain Solutions was founded based on my personal experience and my passion for helping others. One in five people have some type of jaw disorder/dysfunction and 90% are women. I began having jaw problems at the age of 14 when I got braces. But after suffering a whiplash injury in a car accident, the [...]

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Posted in Shoestring Success Stories1 Comment

What Makes Your Soul Pop?

By Glenton Davis, Founder & Executive Director of Soul Pop U. “What Makes Your Soul Pop?” This is the question I ask others and myself everyday. The process through which I have found and acted upon the answers has been life changing. You may ask, “How does a soul…pop?” The soul pops when it is [...]

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Web and Ecommerce 7.13. Content Management Systems

Web and Ecommerce 7.13. Content Management Systems

Content Management Systems Web content management systems, called CMS for short, allow you to create, delete, and edit pages on your Web site simply by typing the content into a Web form. You don’t have to do any coding, programming, designing, or updating. You hit a few commands, do type like crazy, and check out [...]

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Web and Ecommerce 7.12. Site Analytics: Software

Web and Ecommerce 7.12. Site Analytics: Software

Site Analytics: Software In the world of Web marketing, site analytics is the most crucial success factor . . . but also universally overlooked by small business owners. Site analytics tell you if your site is working. It tells you how people are finding your site, what they’re doing when they get there, how many [...]

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Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Ecommerce: SSL Certificates Secure, encrypted transactions are a vital part of your e-commerce success. Your customers are sending you confidential credit card and billing information. If that information were intercepted―which is extremely easy to do―then it could fall into the hands of people who would use it to rack up thousands of dollars in fraudulent [...]

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Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Ecommerce: Payment Gateways and Merchant Accounts Unless you’re willing to have customers send you checks through the mail (perish the thought!), your Web site needs to process credit card transactions if you want to sell people anything. Taking credit card payments is a complicated affair. Credit cards need to be authenticated, the payment needs to [...]

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Posted in Ecommerce: Payment Gateways and Merchant Accounts0 Comments

Web and Ecommerce 7.15. Wikis

Web and Ecommerce 7.15. Wikis

A wiki is a special type of content management system that allows not only you to add content to your site, but allows your users to do so, as well. Perhaps the best known wiki-based site is Wikipedia (http://www.wikipedia.com), an online encyclopedia totally written by the Web community. In fact, adding and modifying entries is [...]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts [...]

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Posted in Ecommerce: Shopping Carts and Catalogs0 Comments

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get [...]

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Posted in Search Engine Optimization and Submission1 Comment

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, [...]

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Posted in Search Engine Optimization and Copywriting0 Comments

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