Categorized | design, seriously smart

Why shouldn’t your barcode be cool?

Designed barcode

Sheer, complete, unadulterated brilliance. Make the barcode an element of branding and design!

I’ve designed dozens of packages from toys to food and, I must admit, it never occurred to me that the barcode could be a cool part of the packaging. You pay for the damn thing, you download the image, and you paste it on the packaging.

Leave it to the Japanese — some of the most creative designers on the planet — to turn the “junky” barcode part of package design into a design, branding, and selling opportunity by custom designing barcodes.

So we did some research. There is no law, regulation, or commandment from God that says you can’t fiddle with your barcode to make it a cool part of your branding or point-of-sale appeal. So have at it folks. It’s not like this design firm — d-barcode has a patent on the idea. They have a great tagline (“Big ideas are small”), but no patent.

And if you’re in the design business, d-barcode charges $4,000 for a unique barcode. Sounds like an opportunity to me!

Some favorites after the break —


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