Categorized | happenings

In genuinely bad news for self-published authors . . .

Amazon, WalMart, and Target are in a book price war, further commodifying and cheapening the value of published books. WalMart started the war by offering ten upcoming bestsellers — including highly-anticipated tomes by Sarah Palin and Michael Crichton — at the incredibly low price of $10 each for pre-orders. Amazon responded by dropping the price on pre-ordering these books to $9; WalMart matched it the same day, and Amazon responded by dropping the price a penny. Target joined in at $8.99 and Amazon dropped the preorder price another penny.

Money quote:

While consumers and the retailers are bullish about the discounts, it’s the book business that’s throwing a fit. “The fear is that people get used to paying less for books than it costs to make them, which puts downward price pressure on everything,” says Michael Norris, a publishing-industry analyst for research firm Simba Information.

While Amazon, Target, and WalMart are trying to light a fire under book sales during a recession year, this shows that the rule, “information wants to be free,” is driving down book prices to a point where only the dumbest survive — the Dan Brown’s and the Sarah Palin’s. For those in specialty areas, or for underappreciated but massively talented self-published authors, this is bad news, indeed. The long-tail of the entertainment industry really depends on people valuing the experience, something less likely to happen the more books, music, and films become commodities rather than indelible experiences.

Be Sociable, Share!

Leave a Reply

Shoestring Book Reviews

Shoestring Venture Reviews
Richard Hooker on Jim Blasingame

Shoestring Fans and Followers


Categories

Archives

Business Book: How to Start a Business

Shoestring Book

Shoestring Venture in iTunes Store

Shoestring Venture - Steve Monas & Richard Hooker

Shoestring Kindle Version # 1 for e-Commerce, # 1 for Small Business, # 1 for Startup 99 cents

Business Book – Shoestring Venture: The Startup Bible

Shoestring Book Reviews

Shoestring Venture Reviews

Invesp landing page optimization
Powered By Invesp
Wikio - Top Blogs - Business