Archive | June, 2009

Breaking into Starbucks

Breaking into Starbucks

Breaking into a major retailer is possible, but are you ready for the game? The New York Times has a must-read article on one entrepreneur’s winning efforts to get his products shelved in Starbucks. Read it. Seriously. And take notes. Although cursory, like everything else published in the Times, the article covers every major issue [...]

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The Roundup June 30

The Roundup June 30

Boardroom or barroom? Goodbye and thanks for all the fish. AIG shareholders, a.k.a. U.S. taxpayers, ousted the majority of the company’s leadership at AIG’s annual shareholders meeting Tuesday, removing the overseers of one of the biggest corporate unravelings in American history. . . . The new board includes former executives from American Express (AXP, Fortune [...]

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The 10 best ways to add a little Twitter to your site

As the social media toolbox grows, the challenge of integrating various and sundry friend feeds and twitter feeds and blog this and updates that with your total Web presence is becoming a major tactical and strategic puzzle. In particular, wholesale adoption of Web 2.0 marketing and communications threatens the traditional entire hub-and-spoke strategy built on [...]

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Posted in social marketing, the i.t. files2 Comments

The Biz Roundup June 29

The Biz Roundup June 29

“Be seeing you.” 150 years. Bernard Madoff, the self-confessed author of the biggest financial swindle in history, was sentenced to the maximum 150 years behind bars for what his judge called an “extraordinarily evil” fraud that shook the nation’s faith in its financial and legal systems and took “a staggering toll” on rich and poor [...]

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The Roundup June 27 & 28

The Roundup June 27 & 28

Earth Third planet from the sun gets sweeping legislation in its favor from the United States Congress in a Republican-free 219-212 vote. At an additional $175 in extra energy bills each year, the average household is being asked to contribute about forty cents a day (one-tenth of a Starbuck’s cup of coffee) to keep New [...]

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If social networking is the future, CEO’s are stuck in the past

Just a couple days ago, UberCEO published a semi-formal study of the CEO’s of the Fortune 100 companies and found — no surprise — that they were way behind the social networking curve. Money quote: Only two CEOs have Twitter accounts. 13 CEOs have LinkedIn profiles, and of those only three have more than 10 [...]

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The Roundup June 26

The billions of dollars that people are going to make on Michael Jackson’s death started yesterday on the Web. For Yahoo News, Jackson’s passing drew an even bigger crowd than Obama’s swearing-in. The site set a one-day record for unique visitors with 16.4 million, topping the 15.1 million visitors drawn on election day. Four million [...]

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We told you the outsourcing model was the way to go!

In the latest issue of the New York Times, Kermit Pattison talks about global outsourcing as a resource for small businesses and solopreneurs. Money quote: “This is one more step in the path to leveling the playing field between small and large businesses,” said Thomas W. Malone, a professor at the Sloan School of Management [...]

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Will we really miss Forbes magazine?

Will we really miss Forbes magazine?

“Everyone is entitled to my opinion.” The New York Times has an excellent piece on the declining fortunes at Forbes magazine, which, like Business Week and Fortune, are suffering the slings and arrows of a declining subscription base, advertiser flight, and unsuccessfully struggling to translate themselves into an online presence. While most people think of [...]

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The Roundup June 24

Before you give away the store, you might want to check with the franchisees who own the store. The sit-down casual segment of the restaurant industry has traditionally competed more on advertising and location than price, but these days, the chains appear to have little choice. Consumers hurt by the recession are eating out less. [...]

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The Roundup June 23

It sure sucks to be MySpace right now. MySpace, the social networking site owned by News Corporation, is reversing a strategy of international expansion in an attempt to slash costs and improve profits amid a global advertising slump. The company on Tuesday said about 300 of 450 employees in offices outside of the US would [...]

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If you’re thinking about advertising on Facebook . . .

If you’re thinking about advertising on Facebook . . .

Facebook has a slightly different definition of “mouse click” than the rest of us. Think again. TechCrunch is reporting massive click fraud on the Facebook site. As a result of these blogs, Facebook is admitting to the fraudulent clicks and claims to be working on a fix. However, their initial response to advertiser complaints was [...]

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The Roundup June 22

The Roundup June 22

Tide’s out. Dirt’s out, too. Even with another brand, something P&G can’t afford for you to know. Throw this in the face of the next person who blathers at you about “branding.” A two-year analysis of 685 grocery and pharmacy-stocked brands, using data from 32m consumers’ supermarket loyalty cards, found that in 2008 the average [...]

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Why grammar counts

Why grammar counts

I right for the Washington Poste. Today, for all the universe to see, The Washington Post has publicly announced that it doesn’t know the first thing about English grammar, as you can see in the headline to the right. (It’s “fewer gifts,” never “less gifts.”) Now, I don’t really traffic in grammar pedantry. Language is [...]

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The Roundup June 20 & 21

The Roundup June 20 & 21

Steve Jobs is ready to return to work next week. “Weekend At Steve’s” continues with yet another plot twist. Steve Jobs, who has been on medical leave from Apple Inc. since January to treat an undisclosed medical condition, received a liver transplant in Tennessee about two months ago. The chief executive has been recovering well [...]

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As if small business weren’t hard enough, now the credit card squeeze is on

As if small business weren’t hard enough, now the credit card squeeze is on

The only good credit card . . . In a previous post, I discussed how the new credit card regulations would affect small businesses and entrepreneurs, but solely from the customer side. But not only has the recession squeezed small business from the demand side, it’s actually tightening the noose from the supply side, as [...]

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The Roundup June 19

The Roundup June 19

If venture capital firms are made exempt from new regulations, will that be a loophole big enough to drive something as big as AIG through? Venture capitalists to Obama: hands off our picnic basket! Venture capitalists said on Wednesday they should be exempt from President Obama’s proposed changes in financial regulation, arguing they were not [...]

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Who’s afraid of the big bad tweet?

Who’s afraid of the big bad tweet?

Godzilla is afraid. This blog eschews politics like a magotty bone jealously guarded by a killer pit bull. So we really aren’t going to wade into the murk of the clearly rigged election results in Iran (really, if you’re going to steal an election, 50.1% wins the election just as well as a clearly contrived [...]

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The Roundup June 18

The Roundup June 18

Ford unveils its new hybrid. Get ready for Bailout 3: Found On Road Dead With GM (GMGMQ) and Chrysler using the bankruptcy process to shed much of their own debt cheaply and quickly, Ford has gone from the automaker with the most cash on hand to the one with the most debt on its books. [...]

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The Roundup June 17

Broadband just keeps on bulldozing. Broadband adoption by U.S. adults increased to 63 percent in April, up 8 percent from a year earlier, according to the Pew Research Center’s Internet & American Life Project. . . . A rise in the cost of high-speed connections, at a time when many people are struggling financially, doesn’t [...]

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