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When a click is a click: the IAB releases official standards

The Interactive Advertising Bureau, along with 32 member groups including Google and Yahoo!, have released official standards for counting “clicks” on cost-per-click Internet advertising. If you are an entrepreneur or business seriously considering Internet advertising, then it behooves you to familiarize yourself with these standards before you jump in.

What this means for those who haven’t gotten their feet wet in the cost-per-click world yet, the guidelines are meant to be a universal standard for separating out legitimate user ad clicks from “fraudulent” clicks, which, in theory are click-throughs designed by competitors to eat up your ad budget or by publishers to increase their payoff.

What this means is that all the major players are now playing by the same rules. A fraudulent click on Yahoo! is now the same as a fraudulent click on Google, so heavy-duty users of Internet advertising have a clearly defined way to monitor their ads and negotiate with their adserving companies.

The complete document can be read here

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