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Microsoft PubCenter

How fast things move! Our book, Shoestring Venture is about to celebrate its fourth month and already our section on Web advertising is a bit out of date. The book helps you out with networks such as AdSense, Yahoo!, and Ask, but our section on Microsoft LiveOffice is now officially a dinosaur as the second generation of Microsoft’s self-serve ad publisher goes gangbusters in beta.

Now, Microsoft has always run third to AdSense and Publisher Network — the Web advertising equivalent of Chick Hicks — but they’ve got YieldBuild on board. Like the Rubicon Project, YieldBuild is an ad optimization tool designed to put ads on your site that are absolutely positively perfect for the content on your site. Web site owners and publishers beta testing PubCenter are raving about doubling the click-through rates on the ads served up on their pages — double your money is nothing to sneeze at. One beta tester claims that the revenues from PubCenter are four times the revenues from AdSense — YieldBuild, it seems, is just that good. By the time the second edition of our book hits the bookstores, PubCenter’s doors may be open — and we may have had a chance to test it.

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