Categorized | tip sheet

Free 411 calls

Anyone who’s read our book or followed our blog know that what we’re all about is helping entrepreneurs manage their business like the biggest corporations and, at the same time, stretch every dollar — even when there are no dollars to stretch. For that reason, we are fans of Clare McDermott’s blog, SoloPortfolio’s Idea Workbook where she tipped us off to a newly launched free directory lookup service Free411. At 1-800-FREE411, of course.

On most landline and wireless services, 411 directory lookup costs somewhere in the neighborhood of a buck or a buck-and-a-half per call. Use the service enough times in a month and pretty soon you’re shoveling ten dollar bills out the window. Free 411 saves you those hard-earned bucks by, you guessed it, shoveling ads at you, ads that are generated based on the type of number you’re requesting. Call for Me & Ed’s pizzeria, you get pizza ads. Kragen, you get hit by 20 seconds of car ads. How long this business model can last, I don’t know. But I’m about to take a big chunk out of my wireless bill.

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