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Webcast: The Benefits of Paid Search

If you have the time on Tuesday, January 27, at 2 PM, Nielsen Media is presenting a free Webinar on paid search advertising for online retailers. Click here to register.

There are some very good names presenting here, like Evan Andrews, a marketing analyst at Forrester Research, so I’m going to be tuned in.

If you’re interested, the canned spiel comes after the break.

Organizations need an effective merchandising search strategy that is not only about locating the right product, but utilizing every click as a potential selling opportunity. Every company knows the importance of positioning, whether it is their product on a store shelf or their advertisement in print or in the digital world of search engines. Research shows that over 70 percent of clicks occur within the first ten slots. To be successful, brand managers must secure top placement across a network of retail and comparison shopping sites. In an effort to achieve this goal, more and more companies are including paid searches as part of their media campaigns.

Okay, as a long-time veteran of these webinars (I’ve given quite a few in my own days), the spiel is usually twice as good as the seminar — just like movie trailers are almost always twice as good as the movie — but these are some pretty good names and you can’t beat the price (free).

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